Twitter's Marketing Strategy: How Twitter Attracts and Keeps Users Twitter’s unique features have allowed it to become one of the most popular social networks in the world, with over 5% of the total global population using it every month. As if that wasn’t impressive enough, Twitter has also been steadily increasing its revenue, reporting earnings of $312 million in the first quarter of 2013. How exactly did Twitter achieve this? What are its marketing strategies and how do they work? Let’s find out in this guide on Twitter’s marketing strategy. Microblogging With 100 million active users tweeting every single day, Twitter is an amazing marketing tool that can do wonders for a business. It connects businesses with people in a fast, easy way. By advertising with hashtags like #promo to get people to use the same terms they use in their ad, there is a higher chance of the advertisement being seen. Twitter also uses something called retweeting where if someone wants to share content